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Lake Bachotek viewed from the Małgorzatka side, with reeds and a forest in autumn.

1st Tourism Forum · Pojezierze Brodnickie

1st Tourism Forum in Pojezierze Brodnickie

The 1st Tourism Forum took place on 21 October 2026 at GOKSiR in Zbiczno. We discussed joint promotion of Pojezierze Brodnickie and presented the brodnickie.io portal.

OCT21Wednesday · 10:00
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When and where

  • Date21 October 2026 (Wednesday)
  • Time10:00–15:00
  • VenueGOKSiR in Zbiczno, Szosa Brodnicka 50, 87-305 ZbicznoOpen in maps →
  • OrganiserLocal Tourism Organisation Pojezierze Brodnickie (LOT)

What we discussed

The forum was dedicated to joint promotion of Pojezierze Brodnickie and to building a shared tourism offer for the region. We talked about how ten municipalities can speak with one voice — not only in the season, but all year round.

At the forum we presented Brodnickie JO — the shared tourism portal of Pojezierze Brodnickie and a regional cooperation programme for tourists, businesses and the operator. The brodnickie.io portal went live the same day.

Forum programme

  1. 01

    Opening of the forum

    10:00–10:30 · Registration of participants and opening of the forum.

  2. 02

    Panel I: Where are we today?

    10:30–11:15 · The potential and condition of tourism in Pojezierze Brodnickie: tourism infrastructure, the region’s strengths, problems and untapped opportunities.

  3. 03

    Panel II: Where should we be heading?

    11:25–12:10 · How to build a strong, recognisable Pojezierze Brodnickie brand, reach new groups of tourists and move from individual activities to a joint marketing programme.

  4. 04

    Panel III: Let’s do it together

    12:45–13:45 · Presentation of the brodnickie.io concept — a shared cooperation platform and the basis of the region’s marketing programme: joint promotion, a system of mutual recommendations between businesses and a proposal for a joint marketing programme.

  5. 05

    Panel IV: Let’s meet and start working together

    13:50–15:00 · Networking — conversations between businesses, municipalities, institutions and organisations, exchanging contacts and first joint activities.

A lake in Górzno is surrounded by forest.

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